
Cassy Arsenault Biography: Emmy-Nominated Consumer Anchor & Journalist at WKRC-TV Cincinnati
Cassy Arsenault is an Emmy-nominated journalist currently serving as a Consumer Anchor/Reporter at WKRC-TV (Local 12) in Cincinnati, Ohio.
She is known for her tenacious reporting, particularly in the consumer investigative field, and her ability to connect with audiences through various platforms.
Early Life and Education:
A Massachusetts native, Cassy Arsenault attended New York University, where she earned a Bachelor of Arts in Broadcast Journalism, Media, Culture, and Communication.
Career Journey:
Arsenault’s career in journalism began behind the scenes at a network level:
- Good Morning America & Nightline (ABC News): She started as a live producer for Lara Spencer at Good Morning America and later became an associate producer for Nightline, working with Cynthia McFadden. This role involved extensive travel and producing segments on diverse topics.
- KION (Salinas/Monterey, California): Taking a leap into on-camera reporting, she worked as an Anchor/Reporter, uncovering stories like misused city business license fees and working with scientists on environmental issues.
- WXMI (Grand Rapids, Michigan): She joined the “Problem Solvers” team as an investigative reporter, focusing on consumer fraud and community injustices. During this time, she also acted as a fill-in anchor and even traveled to South Sudan to produce a mini-series on volunteers opening the first hospital in a village.
- NBC 10 Boston (Boston, MA): Arsenault returned to her home state, working as a reporter, covering breaking news and conducting in-depth interviews.
- WKRC-TV (Cincinnati, Ohio): Since January 2021, Cassy Arsenault has been a Consumer Anchor/Reporter at WKRC-TV. She created the consumer unit from the ground up, developing series like “Fighting Fraud” and producing daily consumer reports and investigative packages. She actively engages viewers through social media and exclusive YouTube content.
Awards and Recognition:
Cassy Arsenault is an Ohio Valley Emmy® Award Nominee for her work as a reporter, specifically for “Goshen Tornado” during her time at WLWT, an affiliate.
Personal Life and Interests:
Beyond her professional endeavors, Cassy is described as a “big personality with even bigger dreams,” an “adrenaline junkie,” and a “lover of life.”
She is an NYU alum and has a diverse range of hobbies, including playing piano, yoga, running (she has completed six marathons, including Boston twice), CrossFit, reading, listening to podcasts, snowboarding, snowshoeing, hiking, volunteering, and traveling. She is also the oldest of four siblings and has lived in Paris.
Age
Cassy Arsenault was born on August 17, 1990, making her 34 years old. Her zodiac sign is Leo. She is of American nationality and Caucasian ethnicity.
Parents and Siblings
Cassy Arsenault was born and raised in Leominster, Massachusetts, a town known for its historical ties to Johnny Appleseed.
She grew up with a strong work ethic, instilled by her parents, who encouraged resilience and determination in the face of challenges.
Family:
- Mother: Sylvia Arsenault, whom Cassy publicly celebrated on social media for her birthday.
- Siblings: She is the oldest of four and has siblings named Dave, Sarah, Nicole, and Olivia.
Her upbringing in Massachusetts shaped her passion for journalism and storytelling, leading her to pursue a career that has taken her across the country and beyond.
Husband
Cassy Arsenault is engaged to Mike Basch, a filmmaker and building renovator. However, there is no public information indicating that she has children.
Height
Cassy Arsenault is 5 feet 6 inches (1.68 meters) tall. Her estimated weight is 130 to 150 pounds (59 to 68 kg). Based on her fit appearance, her likely measurements are 34-26-36 inches (86-66-91 cm).
Career and Background
Cassy began her journalism journey behind the camera as an associate producer for Good Morning America and Nightline, covering major events like the Newtown shooting and Hurricane Sandy.
Cassy then transitioned to on-camera roles, starting as an anchor in Monterey, California.
Notably, she reported on the Boston Bombings while running the marathon, being just 75 feet from the finish line when the second bomb went off.
She later moved to Grand Rapids, Michigan, where she served as an investigative reporter and anchor.
Most recently, Cassy reported for NBC 10 Boston, covering important news stories such as the Merrimack Valley explosions, the 2019 college admissions bribery scandal, and the New Hampshire primary.
While in Boston, she created a series on women-owned businesses called BossTown, which ran for 30 episodes and highlighted the inspirational journeys of women across Massachusetts.
WKRC-TV
Currently, Cassy is a reporter at WKRC-TV/Local 12, where she continues to bring important stories to the public.
Before joining WKRC-TV, Cassy worked at NBC 10 Boston, where she covered significant stories such as the Merrimack Valley explosions, the 2019 college admissions bribery scandal, and the New Hampshire primary.
At WKRC-TV, Cassy continues to bring her investigative skills and enthusiasm to her reporting. She enjoys covering a wide range of topics and is always looking for her next adventure or challenge.
Cassy Arsenault has held several roles throughout her journalism career:
- Associate Producer at Good Morning America and Nightline: She started her career here, working on significant stories like the Newtown shooting and Hurricane Sandy.
- Anchor in Monterey, California: She transitioned to an on-camera role, covering stories such as the Boston Bombings.
- Investigative Reporter and Anchor at WXMI in Grand Rapids, Michigan: She spent nearly three years uncovering fraud and injustices, and even traveled to South Sudan to document a healthcare project.
- Reporter at NBC 10 Boston: She covered important news stories like the Merrimack Valley explosions and the 2019 college admissions bribery scandal.
Good Morning America
Cassy Arsenault began her journalism career as an associate producer for Good Morning America and Nightline.
During her time there, she worked on significant stories such as the Newtown shooting, Hurricane Sandy, and the Camp Lejeune water contamination.
This early experience laid a strong foundation for her subsequent roles in front of the camera.
Some of the notable stories she covered include:
- Newtown Shooting: She contributed to the coverage of the tragic school shooting in Newtown, Connecticut, which had a profound impact on the nation.
- Hurricane Sandy: Cassy was involved in reporting on the devastating effects of Hurricane Sandy, which caused widespread damage along the East Coast.
- Camp Lejeune Water Contamination: She worked on an investigation into the contamination of water at Camp Lejeune, a U.S. Marine Corps base, which affected many military families.
Cassy Arsenault works alongside several talented journalists at WKRC-TV Cincinnati. Some of her colleagues include:
- Katie Amrhein – Reporter
- Paige Barnes – Reporter
- Tera Blake – Meteorologist
- Liz Bonis – Health Anchor & Medical Reporter
- Adam Clements – Anchor/Reporter
- Jen Dalton – Anchor/Reporter
- Eric DoBroka – Meteorologist
- Sheila Gray – Anchor
- John Gumm – Chief Meteorologist
- Christian Hauser – Reporter/Multi-Media Journalist
- Sydney Hawkins – Anchor/Reporter
- Bob Herzog – Anchor
- Aleah Hordges – Anchor
- Kyle Inskeep – Anchor
- Meghan Mongillo – Anchor/Reporter
These professionals contribute to WKRC-TV’s news coverage, investigative reporting, and weather forecasting.
Net Worth and Salary
Cassy Arsenault has built a successful career in journalism, contributing to her estimated net worth of $1 million to $5 million.
Her annual salary at WKRC-TV is estimated to be between $132,376 and $396,061. These figures reflect her experience, investigative skills, and dedication to impactful storytelling
Is Cassy Arsenault Married?
Cassy Arsenault is engaged to Mike Basch, a filmmaker and building renovator. There is no public information confirming that they are married yet.
How Old Is Cassy Arsenault?
Cassy Arsenault was born on August 17, 1990, which makes her 34 years old as of 2025.
Where Is Cassy Arsenault Working?
Cassy Arsenault is still working at WKRC-TV (Local 12) in Cincinnati, Ohio. She is a dedicated reporter known for her investigative journalism and consumer reporting.
Cassy has had an impressive career, previously working for NBC 10 Boston and creating a series called BossTown, which highlighted women-owned businesses in the Boston area.
She has also worked behind the scenes at Good Morning America and Nightline.
Cassy Arsenault is active on social media. You can find her on platforms like Twitter and Instagram, where she shares updates about her work, personal insights, and behind-the-scenes moments from her reporting.
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